Last Updated: 04-Aug-2023

Welcome to Atralia, a luxury perfume brand manufactured by ParfumCo. Atralia (“Company” or “we” or “us” or “our”) is deeply committed to safeguarding the privacy of its users (“user” or “you”). Whether you are browsing our website, located at, engaging with our various media forms and channels, making purchases of our luxury perfumes and related products, or simply registering with and/or viewing our Website, this Privacy Policy is designed to provide you with a clear understanding of how we collect, use, and protect your information.

This Privacy Policy applies to all interactions you have with Atralia, whether through our Website, services, or other forms of communication provided by us (collectively, the “Services”). We aim to explain the types of information we may collect from you, how we use and disclose this information, and your rights in relation to your data. Please take a moment to familiarize yourself with the terms outlined here.


Atralia is committed to protecting the privacy of children. Our services are not intended for individuals under the age of thirteen (13) years. We do not knowingly collect Personally Identifiable Information (as defined below) from children under the age of thirteen (13). If we become aware that Personally Identifiable Information (or other information protected under applicable law) from a child under 13 (or such other age as may be restricted under local law) has been collected, we will make all reasonable efforts to delete such information from our database.

If you believe that we might have collected Personally Identifiable Information from or about a child under the age of 13, we urge you to contact us immediately by e-mail at


  • Information We Collect

  • We may collect the following types of personal information:

    1. Personal Identifiers: This includes your name, email address, postal address, phone number, and payment information when you make a purchase or contact us.
    1. Usage Information: We gather information about your interactions with our website and services, such as your IP address, browser type, operating system, and pages you visit. We may also use cookies and similar tracking technologies to collect this information.
    1. Customer Support: If you contact our customer support team, we may collect information related to your inquiries and requests.
    1. Information We Collect Automatically

    Atralia, our service providers, or our third-party partners may automatically collect information from you when you visit our Website and use our Services through cookies and other tracking technologies. These technologies enable us to collect Non-Personally Identifiable Information from Website users, depending on their browser settings. This information encompasses the user’s Internet Protocol (IP) address, operating system, browser type, and the locations of the web pages the user views immediately before, during, and after visiting the Website. Atralia uses this Non-Personally Identifiable Information to gain insights into how the Website is used.

    By identifying patterns and trends in usage, we can enhance the Website in terms of content and user-friendliness. Periodically, we may also share aggregated Non-Personally Identifiable Information from Website users to provide reports on usage trends. Below, we describe some of the technologies we employ for collecting this information:

    Web Cookies

    A "Web Cookie" is a string of information stored on a user's computer and provided to the website each time the user submits a query. Atralia uses Web Cookies to track the pages users visit during each Website session. This helps us improve user experiences and understand how the Website is used. Importantly, we analyze and disclose this information in an aggregated form to gain insights into Website usage. We do not attempt to link information gathered using Web Cookies to Personally Identifiable Information. To manage or disable cookies, please refer to the "Opt Out" section below.

    Web Beacons

    A "Web Beacon" is an invisible object embedded in a web page, allowing website operators to determine if a user has viewed a specific page or email. We may use Web Beacons on the Website and in emails to track page and email views, and to deliver co-branded services. Web Beacons do not access Personally Identifiable Information but are used to compile aggregated statistics about Website usage. They collect limited information, including a Web Cookie number, time and date of a page or email view, and a description of the page or email where the Web Beacon is placed. Web Beacons cannot be declined but can be rendered ineffective by managing Web Cookies as described.


    As you browse the Internet, each website you visit leaves an electronic trail known as "clickstream data." This data, collected and stored by a website's server, provides insights into the type of computer and browsing software used, as well as the website from which you linked to the Website. We may collect and utilize clickstream data to determine visitor behaviors, including time spent on each page, navigation patterns, and how we can tailor our web pages to better meet visitors' needs.

    Site Analytics

    We collaborate with third-party service providers, such as Google Analytics, to perform website analytics, helping us understand how visitors use our Website. Google Analytics uses cookies to analyze Website usage, and the data generated by these cookies (including IP addresses) is transmitted to and stored by Google on U.S. servers. Google uses this information to evaluate Website use, compile activity reports, and provide related services. Google may transfer this data to third parties as required by law or when processing data on Google's behalf. You can refuse cookies through your browser settings. By using the Website and accepting cookies, you consent to Google's data processing as described. Visit Google Analytics' opt-out page for available web opt-out options.

    1. Information Collected from Other Sources

    We may collect and store Personally Identifiable Information that you provide about other individuals, including their names, addresses, and email addresses. If you use the Website to send products as gifts to others, we may store your Personally Identifiable Information and that of each recipient for processing and facilitating future activities.

    We may also periodically receive Personally Identifiable Information and Non-Personally Identifiable Information about you from Company-affiliated businesses, business partners, contractors, and other third parties, adding it to your account information or other data we have collected. Such information may include updated addresses, purchase history, and additional demographic details.

    How We Use Your Information

    We utilize your personal information for the following purposes:

    1. Order Processing: To process and fulfill your orders, send order confirmations, shipping notifications, and invoices.
    1. Customer Support: To assist you with inquiries, provide customer support, and address any issues you may encounter.
    1. Marketing Communications: To send you promotional emails and newsletters about our products, special offers, and events. You can opt out of these communications at any time.
    1. Analytics: To analyze website usage, improve our website and services, and enhance your overall experience.
    1. Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our terms and conditions.


    Disclosure of Your Information

    We may share your personal information with the following categories of recipients:

    1. Service Providers: We may disclose your information to third-party service providers who assist us in operating our website, processing payments, delivering products, and providing customer support. These service providers are contractually obligated to protect your data and use it only for the purposes we specify.
    1. Legal Requirements: We may disclose your information to comply with applicable laws, regulations, or governmental requests.
    1. Business Transfers: If Atralia or ParfumCo undergoes a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction.


    Your Choices

    To opt-out of any marketing communications from Atralia or mailings from third parties, or to opt out of Atralia providing your contact information to third parties, you can do so at the time of registration, through your account settings, or by contacting us using the contact information provided below. Please note that we reserve the right to send you essential notices about your account even if you opt-out of all voluntary email notifications. We will process your opt-out request within a reasonable time after receipt. However, we are not responsible for removing your Personally Identifiable Information from the lists of any third party who has previously been provided with your information in accordance with this Privacy Policy, through unrelated channels, or with your consent.

    As mentioned earlier, you may opt-out of or restrict the placement of Web Cookies on your device or remove them from your browser by adjusting your web browser preferences. For more information on cookies, please visit It's important to note that Web Cookie-based opt-outs may not be effective on many mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings.

    We, or third parties we work with, may use Non-Personally Identifiable Information to deliver targeted advertisements to you based on your online activities and other information. The online advertising industry offers a service through which you can opt-out of receiving targeted ads from certain data partners and other advertising partners that participate in self-regulatory programs. You can opt-out of targeted advertising from specific providers at or

    Please be aware that by opting out, you will continue to see advertising, but it will be generic and not tailored to your specific interests and activities. To clarify, whether you are opting out by adjusting your browser/device settings or through an online industry opt-out, these cookie-based opt-outs must be applied to each device and browser individually that you wish to have opted-out. For instance, if you have opted out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device, to the extent technologically feasible.

    For targeted advertisements delivered through mobile apps, you can install the Digital Advertising Alliance’s (DAA) AppChoices app on your device to opt-out of targeted advertising by specific providers. You can also select a system-level advertising preference feature on your device (such as “Limit Ad Tracking” on Apple devices or “Opt-out of Interest-based ads” on Android devices).

    It is important to note that we do not respond to or honor “do not track” (DNT) signals or similar mechanisms transmitted by web browsers.

    Changing Personally Identifiable Information; Deactivating an Account

    You have the ability to review or modify your Personally Identifiable Information at any time by visiting your account settings or by contacting us using the provided contact information below. Upon your request, we will make changes, deactivate, or delete your Atralia account and contact information from our active databases. This will be done as promptly as feasible, taking into account your account activity and in accordance with our standard procedures, our information retention policy (as detailed below), and applicable legal requirements. To initiate this request, you can access your account settings or reach out to us using the contact information provided below.

    Please be aware that we will retain some of your Personally Identifiable Information in our records to prevent fraud, troubleshoot problems, aid in investigations, enforce our Terms of Use, and comply with legal obligations. Consequently, not all of your Personally Identifiable Information should be expected to be completely erased from our databases in response to your requests. Furthermore, we maintain a history of modified information to investigate suspected fraudulent activities associated with your account.

    Contests, Giveaways, and Surveys

    Periodically, Atralia may offer users of our Services the opportunity to engage in contests, giveaways, and other promotional activities. Any information submitted in connection with these activities will be handled in accordance with this Privacy Policy. Additionally, we may invite users to participate in surveys aimed at enhancing our Services. Any Personally Identifiable Information provided for such surveys will be used exclusively for that purpose and will only be disclosed to third parties not bound by this Privacy Policy in non-personally identifying, aggregated form.

    Feature for Emailing Friends and Referral Programme

    Atralia may provide users with the option to send emails to their friends regarding our Services. If users choose to utilize this feature, please be assured that we will use your friends' email addresses solely for the purpose of sending the requested email on a one-time basis.

    Other Websites and Social Networking Services

    For your convenience, we may offer links to third-party websites, apps, or services within the Atralia Website or Services. We do not assume responsibility for the privacy practices or content of these third-party sites, and our provision of a link should not be construed as an endorsement or promotion of such third-party sites. When you navigate away from our Website or Services, you do so at your own discretion. We encourage you to review the policies and terms of every website, app, or service you visit.

    The Atralia Website or Services may incorporate features related to social networking services. We do not control the operation of these services and are not responsible for their functionality. While we may enable you to utilize such services in conjunction with our Website or Services, we do so as a convenience, and like you, we rely on these third-party services to operate fairly and correctly.

    Please be aware that any Personally Identifiable Information voluntarily included and transmitted online in publicly accessible blogs, social networks, or other online platforms may be viewed and used by others. We are unable to manage such uses of your Personally Identifiable Information, and by using these services, you assume the risk that the information you provide may be accessed and used by third parties.


    We take reasonable and appropriate measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, please be aware that no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

    Changes to this Privacy Policy

    We may periodically update this Privacy Policy to reflect changes in our practices or for other reasons, including legal and regulatory requirements. The most recent version will always be available on our Website. Consequently, each time you utilize our Website or Services, please check the date of this Privacy Policy (located at the beginning of this document) and review any changes made since your last visit. Your continued use of our Website or Services signifies your acceptance of the updated Privacy Policy.

    Location of the Website and Applicable Laws

    Our Website is hosted in the United States of America and is governed by U.S. state and federal law. If you access our Website from other jurisdictions, please be aware that you are transferring your personal information to us in the United States. By using our Website, you consent to this data transfer and agree to abide by the applicable laws of relevant states and U.S. federal regulations governing your use of the Website and your interactions with us. If you are accessing the Website from a jurisdiction with internet-related laws or regulations that differ from those in the United States, please ensure that your use of the Website complies with the laws of your jurisdiction. If your access and use of the Website, including your agreement to our data practices, would be deemed unlawful in your jurisdiction, we kindly request that you refrain from accessing or using our Website.

    Agreement to Privacy Policy

    By using, registering with, or accessing our Website or Services, you demonstrate your understanding of and consent to be bound by the terms outlined in this Privacy Policy. If you do not agree with or are unable to comply with this Privacy Policy, please refrain from accessing, registering with, or using our Website or Services.

    California Privacy Rights

    If you are a resident of California, please review the "California Privacy Rights" section below for additional rights you may have under applicable law.

    Nevada Privacy Rights

    If you are a resident of Nevada, please review the "Nevada Privacy Rights" section below for additional rights you may have under applicable law.

    Contact Us

    Thank you for choosing Atralia and entrusting us with your privacy. If you have any questions or concerns regarding our Privacy Policy, please contact us at:

    Atralia 5 Sutton Place Edison, NJ 08830 USA