This was a complete blind buy. I love it! It is very strong, lasts all day long and smells fantastic. I don't know why more people aren't talking about this perfume.It is not a BR540 dupe like some people try to say, but it is in the same family in a way. I have never smelled Instant Crush but I hear that this is very similar to that.This is now among my top 4 fragrances. Love it❣️